MultiMi™ is a new desktop application designed to integrate and manage a user’s digital interactions. Encompassing social media and cloud-based services as well as traditional email-based communications, MultiMi is a new connection hub for our digital lives.

So how does it work?

Bringing together several communications channels into one intelligently integrated dashboard is a complex process. But the mechanics behind this process are performed by a light autonomous piece of software that knows how to EXTRACT and POST information to the services the user wants.

MultiMi works by a process of defined steps, which can be summarized as follows:

  1. MultiMi asks what kind of connection protocol is being used e.g. IMAP etc.
  2. MultiMi establishes the input/output parameters required to communicate
  3. MultiMi asks what kind of authentication measures need to be met
  4. MultiMi asks what kind of legitimate information can be exchanged
  5. MultiMi asks what length, size and shape of data can be exchanged
  6. MultiMi examines who is sharing this information
  7. MultiMi then integrates and aggregates the information found into a common view

Users can, for example, drag a tweet into an email, or drop email photo attachments directly into Flickr or Picasa. MultiMi integrates multiple channels seamlessly.

The power of MultiMi stems from the simplicity of the framework behind the application itself. Its ability to integrate data in the most scalable manner sets it apart from social network aggregators; all the information is brought together, digested and presented in a way that allows the user to move data around in a more manageable manner than if it were standing alone.

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Taking control of content – empowering users

MultiMi’s connection with AVG makes a lot of sense. As users open their doors to what is effectively a massive throng of guests all at once (i.e. potentially unchecked pieces of information flowing from numerous social media and communication channels) AVG LinkScanner® security technology is in place to give users the peace of mind that any links they click will have been scanned for safety beforehand.

Each individual service or ‘element’ (i.e. Facebook, Twitter, Flickr etc.) needs to be temporally ‘interrogated’ so that MultiMi can ask what the legitimate time frames to communicate with that service are. Conversely, MultiMi also allows the user to specify the frequency at which they receive communication from each element.

Eidan Apelbaum, CEO of Zbang It, says that users generally demand simplicity (99% of the population does, at least). However, more technically savvy users often want to have more interaction; although most applications come with default settings that many users accept, some users still want to customize their experiences with these apps. MultiMi gives the latter group the opportunity to tweak settings to suit their needs.

“We can modify the MultiMi application during its live runtime at the back end so if Facebook (or another element) suddenly starts to offer a modified service at some level, we can adapt to build this new update’s requirements into MultiMi’s live service in real time,” says Apelbaum.

MultiMi’s power is derived from its simplicity, as well as its ability to handle complex interaction technologies and manage them intuitively to present a whole that is greater than the sum of the parts.