We have introduced two important new features with our recent update of our security product AVG 2012.

 

AVG 2012 Summer Update (SP1) gives users the power of ‘proactive advice’ via new features in the shape of AVG Do Not Track and AVG WiFi Guard.

 

AVG Do Not Track

 

AVG Do Not Track feature gives consumers control over their own online privacy.  This feature informs consumers about data being collected by various websites as well as giving them the choice to decide whether he/she would prefer not to be tracked.

 

This allows consumers to identify and block advertising networks, social network buttons and web analytics engines that can collect user activity through the settings menu. Users can also choose to notify these websites about their preference to prevent tracking, if they wish.

 

The difference between AVG’s Do Not Track feature and other similar features adopted by some browsers is it combines both active and passive methods.

 

Some browsers use only passive methods and require you to dig around to find the feature and then switch it on to make it active.

 

This is also the first time that the “Do Not Track” function has been offered as a default setting, which consumers can modify to their preferred level of privacy.

AVG is proud to be the first major Internet security company to offer this active and World Wide Web Consortium-compliant Do Not Track feature.

 

So how does AVG Do Not Track work?

 

When browsing to a website you will notice an icon in your browser that shows how many websites and advertisers are collecting data about your activity. These are categorized under three types.

 

  • Ad Networks
  • Social Buttons
  • Web Analytics

 

For each of the identified websites that collect data about the user, AVG Do Not Track provides additional information, such as:

 

  • Data collection is anonymous
  • Data collected contains personal identifiable information
  • How the collected data is retained
  • If the collected data is shared

 

The identification of these criteria is based on the published privacy policy of the websites concerned, which users frequently haven’t read in detail.  A link to the privacy policy and opt-out option (if available) is also provided.

Internet Explorer Options:

 

 

 

Firefox Options:

 

Chrome Options:

So the AVG “Do Not Track” feature allows consumers to make a choice about how they wish to interact with these sites. It also notifies the users why a site has been blocked by default.

 

If, having been told why a site has been blocked, you want to overrule the software it is an easy change in the Settings menu.

 

AVG WiFi Guard

 

Also in SP1 is AVG WiFi Guard. This is a handy advisor that warns users if their device attempts to connect to a vulnerable public WiFi that they have not used before.

 

This could help users from unwittingly joining an open public network that carries a familiar name to one they may have joined previously.

 

When your device automatically connects to an open insecure access point (AP) you could be at risk even though the WiFi access point has the same name. This AP could have been set up by someone completely different, and hence the data you exchange over the air could be vulnerable.

 

This is when AVG WiFi Guard springs into action and notifies you that the access point you are joining is not one you have joined before.

 

If the network is known to AVG, connection is made and no AVG notification is shown. If the network is unknown, the user is notified that they have not connected to this WiFi network before.

 

As well as these two important new features, this update also includes enhancements to AVG LinkScanner®, AVG Anti-Rootkit scan and AVG Firewall technology.

 

Overall, AVG has sought to raise detection rates and improve the total user experience with other enhancements.