On September 17th, the world’s leading privacy and security minds will descend on the Bell Harbor International Conference Center for the fourth annual Privacy Identity Innovation (Pii) 2013 conference.

Over two days, industry experts will explore emerging technologies and discuss the importance of privacy and trust between enterprise, governments and individuals.

Privacy is at the heart of everything we do at AVG. This year, we are sponsoring the event and our very own VP of Privacy Products Jim Brock will be taking part in a panel discussion on Wednesday called “The Business of Privacy: Enabling Consumers to Control Their Digital Footprint”.

In 2013, there’s been no shortage of examples illustrating why the time is right to talk about innovation, privacy and trust. We’ve seen everything from government conspiracies to new laws about tracking cookies and now we need to take stock.

As AVG’s Chief Policy Officer Siobhan McDermott explained in her latest blog, privacy is something which affects all of us and some of our most fundamental rights:

“Secrecy is the newest freedom of speech, and it is under intensive assault not only by the NSA but by profit-driven private corporations collaborating with the government agency. “

That’s why on September 4, AVG launched AVG PrivacyFix, a powerful privacy application for your PC, mobile and tablet to help you take control of your digital footprint.

Whether you want to block trackers, lock-down your social network security settings or simply see how much your data is worth to popular digital companies like Google and Facebook, AVG PrivacyFix can help you chose what you want to share and with whom at the click of a button.

We believe that everyone has the right to control their own data and decide what is right for them, and so we’ve made AVG PrivacyFix completely FREE across all platforms.

But we’re not going to stop there; just this week we released a brand new product called AVG CrowdControl to help users control exactly who can see their status updates on Facebook.

AVG CrowdControl is also completely free and is built into the Facebook API so that it is very simple and easy to use.

For more information on pii2013, visit www.privacyidentityinnovation.com

Check out our video on AVG PrivacyFix below: