The problem with the Internet is that it’s just “out there” in many people’s perception.

A large proportion of users don’t stop to think about the web server software that sits on data centres to drive cloud-based applications on their desktop or mobile device and, to a degree, why should they?

Everyone wants an Internet that “just works” and not everyone wants to know how its underlying mechanics operate.

The approach is fine until something goes wrong. When a virus works its way into your business and/or a phishing or social engineering scam preys on an unsuspecting employee, the reality of the web and IT security breaches start to kick in.

So is this IT security breach stuff really happening?

Yes it indeed is. AVG’s recent SMB Market Landscape Report found that one-in-six SMBs have experienced an IT security breach in some form. While this figure is marginally down against 2010, it still represents more than 1 million companies in the USA and UK who have suffered as the result of failing or insufficient IT security.

So as real as the threats are, the challenge for small to medium sized businesses remains the same. It’s a simple mathematical equation = big businesses have more scope than SMBs to spend money on providing dedicated resources focused on IT security across the board – but, SMB’s face the same risks that big businesses face both in terms of the number of potential malware attacks and their severity.

If a breach does occur, a further imbalance comes to light. Both business models must devote an equally proportionate amount of time and money to rectifying the breach. But the cost of replacing damaged hardware and the cost of interrupted business will be felt much more acutely in the SMB, who will logically not have the size and scope to channel or balance resources from other departmental pools or silos.

It’s akin to being hit with a knock out punch full in the face rather than taking a glancing blow to the ribs.

Fortunately, as malware has evolved over the years so have resources dedicated to SMB-level IT security. Tools such as AVG Business Edition have been developed with an innate appreciation for the constraints of the small to medium sized businesses within which it is typically deployed.

AVG also understands that IT security should be based around more than just size. A company is made up many elements, but its people, its technology and its operational structure often have the greatest impact upon what type of security risks it will most commonly expose itself to. We have a core competency in IT security; companies should not be fooled into taking their eye off their own central market proposition and USP (unique selling point). Stay in business and stay safe.


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